How do I determine what makes my business unique?

Explore how you can differentiate your business from your competitors and how to craft your own unique value proposition.

In this course, you will learn how to:

• Define what unique value proposition (UVP) means and how to create a UVP
• Explain why UVPs are important to any business and how they can be applied
• Understand key components of good UVPs
• Assess the UVPs of competitor businesses